Valdez Agency is more than a marketing agency but it is a movement to get creators from all backgrounds, seen, heard and shown when it comes to their content, getting new opportunities and achieving their goals. Regardless of follower count, social media needs to be about creativity once again and not just numbers. That’s what V.A. is focusing on.
Beyond just campaigns and content creation, Valdez Agency also provides job and internship listings that companies are posting for those looking to land certain careers in a specific location and area. We are dedicating to simplifying the industry for all to find what they’re looking for in the world of social media, in their career or for internships to get started.
How Valdez Agency is Breaking Diversity Barriers
Over 55% of our members that are in Valdez Agency all come from the BIPOC community.
Our members come from all backgrounds such as Hispanic or Latino, Black or Afrian American, Middle Eastern, Asian, and so many more.
We asked our Valdez Agency community what they want to hear and this is what we got.
As members join our community, we ask them in our member discovery form what we can do help them get more connections in this industry, what we can help make a change in and what they want to see more of. Below are some of the real member responses we received.
What pain points do you experience as an influencer?
- Companies won’t work with me because of my following
- People don’t take me seriously because I’m a young Latin woman
- Being afraid my content isn’t good enough
- That because of my skin color, we usually don’t get as much traffic on our page
- Struggling to be accepted into campaigns because of follower count
- Gaining a lot of viewers but not likes
- Barely being accepted into campaigns when barely starting
- Trying to get brands to notice or respond to me
- Not letting the numbers get to my head
What dream brands do you want to work with?
- Coach, Prada, NARS, Disney, Oh Polly, Levis, Farfetch, Estée Lauder, Caudalie, Charlotte Tillbury, Tom Ford, Glossier, Starbucks, Fenty Beauty, One Size, Glow Recipe, Urban Outfitters, Sephora, HBO Max, Scentbird, NYC, Dior, YSL, Drunk Elephant, Dove, Adidas, Amida, CeraVe & more.
What do you wish to see change in this industry?
- More POC influencers
- More inclusivity
- More diversity in brand campaigns
- More opportunities for micro-influencers and nano-creators
- People have less ego at influencer events
- More diversity and inclusivity in the creative industry
- Equal opportunities for everyone to showcase their talent
- More representation of people with color and different backgrounds
- Less focus on numbers and more on creativity
- Honest reviews in the industry and more transparency about products
- More Latin/Hispanic representation and higher pay
Valdez Agency 